How to build a churn prediction model

Predict churn with User ID

One of the ePaper's greatest advantages is the ability to act on data. Compared to the print paper, you have a far better understanding of what’s in the interest of your readers. Simply because you’re able to track their use patterns.

With User ID you're able to link tracked events to specific subscribers. This is extremely valuable as it allows you to build a model that identify subscribers with low engagement with your product - giving you a chance to take action before they churn.

In this white paper, you'll get a how-to-guide on building a Churn Prediction Model in Google Analytics. We've also included a couple of examples on how to optimise your data setup.

Download the white paper now and get started with you Churn Prediction Model!

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